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Benchmarks are used very often in the world we live in. One company, Wall Street Journal, uses benchmarks in more of a business fashion. I went to their market data section of their website and found a graph where you could input different options. Some of these options were gold futures, crude oil futures, yen, S&P 500, etc. All of these were line charts with a solid benchmark line in different locations. I noticed that the New York Times was very similar with how they used graphs and displayed benchmarks. Overall, benchmarks are a great way to enhance a graph or visualization.