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Benchmarking Displayed in NYT Article

New York Times Company (The) Net Promoter Score 2021 Benchmarks | Customer.guru

In this article by the New York Times, there is a graph depicted that entitled “Net Promoter Score for Top Brands Compared with New York Times Company. The way that they benchmark is not only with the change in direction in which the data is facing, but there is a dark shaded dot on the graph to put emphasis on the data change.