Google Analytics is a good free to use site that allows for good data visualizations for business. It allows users to visualize and understand the sales of the business. The site builds visualizations based on data regarding the number of sales, location of sales; whether they are from multiple online sites or store locations, as well as profits, expenses. It is even good to use for marketing to analyze the feedback and receptiveness of the ads that companies are using. Using this tool allows for users and developing businesses to take advantage of free software that will better help them understand and improve different aspects of their business because the relevant data is presented to them in a clear concise manner that allows them to understand the full scope of their business. Other comparable sites do have more features, but they do come with a price tag. Google Analytics even though it is free it is intuitive enough to give users enough features and visual representations in order to help them visualize and compare their data to help them improve and expand as a whole.
Google Analytics may be a little complicated for new users, but the site has plenty of tutorial videos to aid users in creating the necessary visualizations that they require. Having multiple resource tutorials allows new users to not only learn how to use the site but also teaches them which visualizations are the best to convey the message that the data intends to. Users that have a better understanding and grasp of the site and the visualizations to accomplish their intended goal allows them to be in a better position to grow and expand compared to their competition that may not be comparing its data to see in what areas they can improve on to achieve that end goal.
Watch the video below to get a brief overview of Google Analytics:
Click here to read a more in-depth review of Google Analytics.