The easiest strategy to decrease or remove bounced emails is to clean your list, but email validation has additional advantages.
Email still reigns supreme in the digital world of communication. According to a recent study, the daily volume of emails sent and received by businesses and consumers would reach 319.6 billion by 2021. If your emails go unanswered, your reputation will be tarnished, and you will lose money.
With email validation, the most important advantages are the following:
Reduced postal expenses
When your emails arrive in the inboxes of real people, you receive a better return on your investment. Even if you do your emails, you save money and time. Fewer resources are required to manage mailing lists and databases with enhanced deliverability.
A better public image
According to most marketing professionals, bounce rates should not exceed 2%. Internet service providers may decide to stop sending your emails if they see a lot of bounces (ISPs). Alternatively, they imply that your emails will be immediately sent to spam bins.
One of the most important advantages is preventing bounces and spam traps with email validation. You’ll also prevent spammers and those with incorrect email addresses.
Enhanced prospects
Keep away from contacting ineffective prospects. Invalid email addresses will never lead to a sale or sign-up. Email validation guarantees that you’re only contacting those who are interested. Your revenue, brand visibility, and conversion rates will all improve due to increased open rates.
More precise statistics
Incorrect and bounced emails distort the results of your email campaign. So you can’t tell whether your efforts are working. For you to make informed marketing choices, a good email validator cleans up your mailing lists and gives reports to help you better understand your client data.
Possibility of customizing
The experience of the consumer is the most important factor in marketing success. To connect with your recipients on an individual level, you’ll want to use an email verification service to ensure that you have their correct names and addresses. Your customer’s emotional bond to your organization may make or break your business.
According to a recent poll, 71% of participants were more inclined to sell if emails were personalized to their interests and likes. This means that the more information you have, the more personalized your emails are.
Approaching things in a proactive manner
Preventing delivery difficulties before they arise is considerably simpler if you have a system in place. To avoid deliverability concerns, it is important to do email validation and email list cleansing.
How to ensure that your email list is legitimate
Despite their apparent advantages, email validation services are underutilized by many enterprises. Experian found that more than half of the companies surveyed believed they had an excessive email bounce rate.
You probably don’t want to be one of them, given that you’ve found yourself on this website. Let’s take a look at the two methods by which you may begin the process of removing items from your to-do list.
Verification of large numbers of emails (Bulk)
Regardless of the volume of your contact list, the first step is to double-check that the people you’ve previously acquired are all legitimate and active.
Your email database should be uploaded to the service and pruned by the platform after you’ve identified a suitable service. As many email addresses as you have, it will take a longer time. You should not wait more than an hour for a list of 100,000 persons.
To restart email marketing, only send your good prospects to your list once you have downloaded your results and identified the bad ones.
Email verification in real-time
Your email list is now spotless, and you’re immediately seeing a rise in your performance metrics. Open, and click-through rates will increase along with your sender reputation, giving you a higher opportunity to convert.
However, your list is always evolving, so its quality will not remain the same. Unfortunately, some of your saved emails will expire or get corrupted. You may avoid this problem by leveraging an API for real-time email address validation.
To get your API key from the firm you’ve chosen, you’ll need to get in touch with them and ask for it. When the API is activated, it will immediately check your subscribers and reject low-quality emails.