Benchmarks provide context, allows for assessment of performance, helps identify outliers within data and can be used to set goals and targets. Decision-making benefits, more informed choices, performance improvements and communication become effective with benchmark comparisons. There is quality assurance, allows for competitive analysis and even assessing effectiveness with programs and policy. You are able to conclude with meaningful insights. The example below is from NY Times and the Net Promoter Score for Top Brands. It’s a simple bar graph with minimal color. Net Promotor Score (NPS) is a customer loyalty metric that measures a customer’s willingness to return for another purchase/service but make recommendations as well. This can increase a company’s revenue. Scores higher than 0 are typically good and above 50 is excellent. The bar graph has list of companies on the y-axis with the scores on the x-axis