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benchmark Data Visualization and Art data visualizations Infographics Uncategorized

Benchmark Comparisons

When looking at a comparison infographic, sometimes it’s difficult to determine the standard for comparing two or more things. One solution is to apply a benchmark to the chart, but there are many ways to go about it.

Benchmark comparisons in the news

As someone who has a professional interest in the natural sciences, it saddens me to look at the news and discover that not everyone in the United States trusts scientists to do the right thing. More often than not, the media cites misinformation and alleged government propaganda as sources for such distrust. However, I do sometimes wonder what opinion people from other countries have of scientists. Recently, I read a Pew Research Center report about the scientific community’s relationship to the general public, and I was surprised that people in countries like India and the Netherlands have far more trust in their nation’s scientists than the American public has in ours.

Source: Pew Research Center.

On the other end of the spectrum, I found myself wondering why nations like Japan and South Korea are skeptical of scientists. They are among the world’s leaders in technological advances, yet the people don’t seem to trust scientists to do the right thing. When compared to median values, the United States exceeds the benchmark, if only by a slight margin, which gives me hope that the vocal minority that distrusts scientists will one day see their error and learn to trust science.

Another way of showing a benchmark is by comparing positive and negative values to determine favorable perspectives. With the United States presidential election fast approaching, the public is more divided than ever on whether or not this year’s elections will be run well. It is likely that a divide in partisan politics and factors like the current COVID-19 pandemic and ongoing police brutality protests are responsible for this immense discourse.

Source: Pew Research Center.

Based on Pew Research Center’s data, I estimate that conservative-leaning voters believe that the election will be handled well. On the other hand, liberal-leaning voters believe that this year’s election will run into a series of blunders or be subject to manipulative interference. As someone who wants to see Donald Trump and his alleged enablers voted out for the sake of the rest of the nation, I am hoping for the best but preparing for the worst.

What about comparisons related to topics I enjoy?

Even when I am not catching up on the news, I still enjoy looking at comparisons for the things I love. For example, I’ve been playing Square Enix’s Final Fantasy XIV Online (shorthand: “FFXIV”) for about a year, and have a strong interest in joining the small community of players who spend most of their time on high-end or difficult pieces of content. When a new piece of content comes out, one of the first places I go to look for information is FF Logs. Their tools analyze combat data and give players a sense of their overall performance and where they can improve. They also have statistical charts that show performance averages for each of the game’s 17 combat classes (jobs). For example, one of the most difficult “raid dungeons” currently in the game goes by the name of “Eden’s Verse: Refulgence.” (shorthand: “E8”). Raids in FFXIV typically have two modes of difficulty, normal and “savage,” with the exception of specially-themed “ultimate” raids. The community typically pays attention to statistics and ranking for savage raids. In the first few weeks of release, Eden’s Verse: Refulgence (Savage) (shorthand: E8S) proved to be a difficult challenge for most raid groups.

A box plot comparing the minimum, lower quartile, median, upper quartile, and maximum damage per second (DPS) for all 17 jobs in one of Final Fantasy XIV Online’s more difficult fights. Source: FF Logs.

Combat jobs in FFXIV are divided into three major roles: tanks, healers, and damage per second (DPS). The box plot chart above shows an aggregate ranking for job performance in E8S over the course of two weeks across all percentiles. DPS jobs typically put out far greater damage than tanks or healers, with magic-based DPS jobs having the highest damage output. The only exception to that rule is the samurai job, which is typically described as being a selfish DPS job that brings little party support to a fight as it deals heavy hits at melee range.

Viewed from a different perspective– say, comparing the maximum and minimum percentiles for E8S damage– certain trends seem to appear among the 17 jobs, and it reflects in how well the player performs in the fight. The best players in the world generally fare much better and clear the raid faster than players who barely have a grasp of their jobs or exhibit poor performance.

A chart comparing the damage per second (DPS) output for E8S, in the maximum and minimum percentiles, across all 17 jobs in Final Fantasy XIV Online (job abbreviations are used). The jobs I play the most are highlighted in color. Source: FF Logs.

Compared to others who play the same jobs as me (color-highlighted in the chart above), I would say that I am somewhere between the two extremes. However, in the case of the job I play the most, red mage, I tend to lean toward the lower end of the spectrum. I recall running a four-person dungeon once with some of my friends a few months before the COVID-19 pandemic exploded. One of them, who went in with a tank job, had a third-party tool open to analyze everyone’s damage output in real-time (which is against the developer’s terms of service, but Square Enix doesn’t crack down on third-party tools if players don’t discuss them publicly in-game), and once the program crunched the numbers, he uploaded the data to FF Logs and sent me a link to the log over Discord. As I looked it over, he laughed in voice chat and likely shook his head at how low my damage output was. Another one of my friends, a healer who did significantly better than me, pointed out that at least I knew my spellcasting priority rotation as a red mage and the random black mage who got matched with our three-player party did less damage than me. I didn’t care that my damage output was sub-par, though. I was happy just to run content with my friends.

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Comparing Benchmarks

In business, benchmarking is used to measure a company’s success. If you can see a clear and present gap, you can figure out what to fix before things get out of hand. Companies can gain a competitive edge by studying their competitors and can have a fighting chance.

There are lots of different ways to represent a benchmark on a graph. Sometimes it’s as simple as making a line, other times you have to compare multiple things so one line won’t do.

How to add a line in Excel graph: average line, benchmark, etc.
In this example, we have a combo chart. this explains the many benchmarks that were set each month.

A benchmark is essential a goal for a company to set. You reach that goal by just passing the line. In my first example, you can see in June, the company set the benchmark very low and were able to pass it.

ICMM • Benchmarking Safety Data: Progress of ICMM company members (2018)
In this graph, we’re now counting two variables (Fatalities and Total Accidents)

In this graph, the company us representing the frequency for all of their fatalities. This is a benchmark that you would want to see decreasing.

Management Tools - Benchmarking | Bain & Company

Companies can use this data to show how well their products are doing. While the overall satisfaction is remaining constant, the company has seen a dramatic decrease in the usage of their product. This can tell a company that they need to make a change in their production.

https://www.bain.com/insights/management-tools-benchmarking/

https://www.icmm.com/safety-data-2018

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Benchmarks In Media

The graph above (via nytimes.com) displays several major natural disasters and alongside them, the amount of money required to get things back to a normal state.

The graph below (also via nytimes.com) displays the importance and reasoning behind flattening the curve of COVID cases. In this graph, the benchmark is the healthcare system capacity.

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benchmark data visualizations Design Diagrams

Benchmark Comparisons

Adding a benchmark to your visualization can enhance the story to a reader. A visual target allows readers to easily determine whether or not a goal has been met. Benchmarks can be in the form of a line, indicator dots, overlapping bars or combo charts. Depending on the needs of your visual, the best way to display a benchmark will vary. Here are some examples of different visualizations using benchmarks.

This take on a bullet graph uses a a benchmark line to compare how well different brands are doing relative to the brand’s previous performance. I think the use of a patterned filler to show that a company is not performing as well is unique. Especially for this data set, with only one company underperforming, this benchmark stands out.

https://www.brandwatch.com/blog/introducing-benchmark-the-visualization-for-better-insights/

This graph features a line at 0 as the benchmark with another line showing how far off from the benchmark they are. With the benchmark at 0 you can easily see whether or not you are underperforming.

https://ux.stackexchange.com/questions/28749/data-visualization-what-should-be-the-baseline-you-or-the-comparator-seri

This graph displays the benchmark comparison as a simple dashed line.

https://www.datapine.com/kpi-examples-and-templates/sales

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data visualizations

Benchmarks

October 11, 2020 by Erika Kacprzykowski

Benchmarks are added to graphs to add context and are commonly used throughout the media. Below are some examples found online:

https://www.tableau.com/about/blog/2017/8/two-approaches-benchmarking-tableau-75859

In the image above, you can find the country where you’d be the happiest. By choosing your three most important happiness criteria, you have the ability to find the best country for you. Benchmarks are displayed as orange lines straight down the middle of the diagrams as well as colored dots showing countries with the worst and best results. This can be very helpful and is easy to read.

https://www.tableau.com/about/blog/2017/8/two-approaches-benchmarking-tableau-75859

This visualization about the new indicators of wealth cover areas such as environment and quality of life. As there is a lot of information here, benchmarks can be super useful tools in helping understand data. The light blue areas give you a difference in favor of the country selected, the light gray is the common area between the country selected and the benchmark, and the dark grey is the difference in favor of the benchmark. While some visualizations show benchmarks using lines, this one uses shaded areas.

https://www.cdc.gov/coronavirus/2019-ncov/covid-data/covidview/index.html

This screenshot above from the cdc website shows mortality rates of pneumonia, influenza, and COVID-19 in the United States between October 2, 2016- October 3, 2020. The graph shows a seasonal baseline (benchmark) with a black line and uses different colored lines and colors to represent several categories.

https://collegereadiness.collegeboard.org/pdf/educator-benchmark-brief.pdf

The College Board provides insightful feedback each year with assessments of the SAT exam. Your own score is compared with the corresponding benchmark in Reading, Writing and Language, and Math. These benchmarks are represented by different colors. Red- need to strengthen skills, Yellow- approaching the benchmark, and Green- met or exceeded the benchmark. As they mention, color coding for test scores and subscores show students if they are on the track for college readiness.

Conclusion

Benchmarks are a very useful tool in providing the audience with a number to compare the data to. Whether we notice them or not, they are used daily and can be displayed as lines, areas, different colors, etc.

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data visualizations

Benchmark Infographics

Over this past summer, I was given the chance to upgrade my current laptop to a newer model. This presented me with the problem of deciding what kind of laptop I should buy and what parts I should be looking for. During my search, benchmarking infographics became the most important tool for finding the best deal for my needs.

PC Benchmarkers

There are a variety of free websites that allow you to test combination of PC parts to determine if they fit your needs. Each of these sites presents their results in the form of graphics relating their results to a general benchmark.

When evaluating the performance of a specific GPU, as pictured above, the results are presented based on their percentile position in comparison to other models. In this case, the percentile line serves as the benchmark that allows the observe to visualize how well the product they are looking at stack up to others.

In addition to using the benchmark as an axis, other benchmarking infographics present their benchmarks as a more traditional minimum border. In the graphic above, the minimum requirements of a specific piece of software are presented as the benchmark. This border line allows the person viewing the graphic to see how well the parts of their PC are suited to the programs they wish to use.

It is also possible to turn the information you are studying as a benchmark itself, such as with this graphic. By doing this, you could compare other options and visually see which ones could be improvements.

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Benchmark Graphs & The Election.

The presidential election is a topic that brings about many different types of visualizations. One search on google and you will be bombarded with statistics for each candidate. Below we will look at simple visualizations that have been generated by CNN for each presidential candidate.

Above you see a visualization that depicts how each candidate is polling nationally. You can find the article this visual is captured from here. It is quite apparent to see that according to this visual, Biden has the overall support for the presidency. One thing that this visual does that is very helpful for the audience is highlighting the trending candidate’s (in this case Biden) numbers with their associated party color (blue for Biden, red for Trump). This visualization also included other news sources & polling agencies results to ensure that there were no extreme cases.

In the visualization above you immediately notice that there are not as many polling agencies listed for results. This is because after viewing the national polling for each candidate, the article allows us to narrow in on exactly how each candidate is polling within the states, here I selected New Jersey. Based off this visual for NJ, you notice that Biden has over half of its support with trump staying consistent around 35%.

In the above visual Texas was selected and as you can see right away, this visualization looks a bit different then the two prior. Immediately your eyes are drawn to the red highlighted percentages for Trump. However, as you view the entire visualization you notice that only two of the entire five polling agencies were able to determine a difference between the two candidates. The last three polling agencies were unable to determine if there was more or less support for Trump/ Biden because the final percentages they came up with, were within the margin of error.

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Visualization Tools

Benchmarks

When looking for data visualizations with benchmarks I expected various graphs that had to do with scores. There is a score that you are expected to achieve, and they mark it either on a scale or display it on charts/graphs.

SAT Percentiles and Score Rankings (Updated 2020)
As soon as I understood what a benchmark was I thought about the way we get results for the SATs. This is an example of a benchmark on a scale for writing and math scores on the SATs. They also use the color yellow to point it out. Also, for the scores it was on a scale from 200-800.
https://blog.prepscholar.com/sat-percentiles-and-score-rankings
Comparison Chart Against Average
This graph shows the average subject scores of Legolas vs the class averages in gray. The benchmark in this graph would be that gray/class averages, which is what they are comparing Legolas too.
https://usefulgyaan.wordpress.com/2014/04/18/comparing-series-against-average-or-benchmark/.
delta-chart-excel
For this graph, they are showing the performance (yellow), average (red), and benchmark (green) of Primary PCI being able to treat patients within the first 90 minutes of contact with the medical system. Here the benchmark is being used as the color green on the chart.
https://www.qimacros.com/quality-tools/delta-chart-excel/