Month: October 2020

WHAT IS AN INFOGRAPHIC?

Infographics are an amazing way of being able to visualize and communicate information to people in a couple of fun images and visuals. They are great marketing tools and they will take the attention of your audience much quicker than a simple power point. With an infographic comes pictures, graphs, data-based visualizations and a very minimal amount of text that sums up the point you are trying to get across. It is also very important to know and to be as clear as possible so that your audience can understand what you are trying to show them.

SHOW MORE, TELL LESS

I think that it is best to show your audience your information instead of telling them. In other words, put in a data-based visual like a graph or a pie chart and show them how the numbers corelate with your given topic. Amy Balliet suggested in Smashing magazine, “Every once in a while, turn off the text layer and see whether the infographic still makes sense. If there isn’t any data viz, or if a bunch of pictures are missing context, then you are doing too much telling and not enough showing.” If you are able to remove a piece of text from your infographic, and your visuals make sense on their own you are on the path of having an effective end product. 

THE PRESENTATION OF YOUR INFOGRAPHIC

From viewing many different kinds of infographics most of them are created vertically rather than horizontally. With that downward-like layout, you should have clear transitions. Having good transitions both on your infographic as well as when you are presenting gives your audience a brief moment to let them know that you are going on to something else. Good transitions in your presentations also help your audience see the connection and relationship between one idea to the next. 

Reference: https://www.smashingmagazine.com/2011/10/the-dos-and-donts-of-infographic-design/

Beginning, I was confused about benchmark and benchmarking. I read concept of benchmarking in a lot of different field.

• In economic field: Key Performance Indicator ( KPI) such as GDP and economic indexes.
• In business field: Key Success Factors ( KSFS)
• In tax field: benchmarking can understood as using effective tax rate and deferred tax account to gain the objective in tax strategy and planning.
• In society: benchmarking as actions to achieve a desired society with specific measurements.
• In math: benchmarking is also adopt such as statistics
• In technology, benchmarking is a method for comparing a performance of an organization with best practice and tech application of others
• https://www.urenio.org/newventuretools/cba/methodology1.html#:~:text=Technology%20Benchmarking%20is%20a%20method,with%20that%20of%20others%20analysed.

I choose this website to introduce with you that relate to technology field.

However, I see the difference of benchmark and benchmarking

“Benchmarks are reference points or measurements used for comparison, usually with the connotation that the benchmark is a ‘good’ standard against which comparison can be made. Benchmarking is a process of finding good practice and of learning from others”

https://www.jisc.ac.uk/guides/benchmarking/what-is-benchmarking#:~:text=Benchmarks%20and%20benchmarking%3A%20definitions&text=Benchmarks%20are%20reference%20points%20or,and%20of%20learning%20from%20others

From what I understand from the textbook, benchmarks look at a actual data, and compare them to a target data. The target data does not need to be actualised necessarily. It canbe theoretical. In this case, the best example of this to me are the cases of Covid-19, theoretical impact versus the actual impact.

Notice how the cases in India are compared to possible cases that may occur depending on the responses.

Also the big concept thrown around at the start of the virus’ spread was the “flatten the curve” rhetoric. This lead to many cases of comparing ideal scenarios to the actual cases and data that were being collected.

Although benchmarks can show us a variety of things, I think they are best at showing us comparisons. You can compare almost anything and everything. When you compare something you are basically showing how well something or someone performs compared to one another. For example you can compare the brands Tesla and Honda; you could compare the pricing, the style, how much you would save on gas and so on.

An article by Pew Research Center does some analysis on our presidential candidates. The article is meant to reflect on traits of both candidates and how voters are viewing each one. This particular benchmark to the left is the percentage of voters that think Trump or Biden would be a Great, Good, Average, Poor, or Terrible president. It is interesting because Trump has the highest percentage for both great and terrible.

Similar to the benchmark previously mentioned, the one to the right shows the percentage of voters that think the. candidates are great, good, average, poor, or terrible. It goes a little more in detail by adding the percentages for both sides of the spectrum. It gives Biden’s supporters on Trump and Trump’s supporters on Biden.

In general, both graphs are just comparisons of performances from both of the candidates. This doesn’t explain to us which one is the better candidate because that is up to your own personal beliefs on each stance but it gives you a look into what other people are thinking about your candidates and you can kind of get an insight on how the election could go but it is not a definite answer.