As you very well may know, bar graphs are great at displaying differences between groups when there is a comparison that needs to be made
![](https://blogs.stockton.edu/datviz/files/2020/10/Bar_graph.jpg)
https://www.varsitytutors.com/ged_math-help/bar-graphs
Bar graphs are an awesome tool….but they aren’t perfect
Bar graphs only tell you what your group performances were. But what if you had a specific goal or mark in mind? And that is where benchmark lines fall short, in their story telling ability.
![](https://blogs.stockton.edu/datviz/files/2020/10/benchmark-intro.png)
Some Of The Benefits Of Adding a Benchmark line
- Understand How Your Business Stacks Up Against Your Competitors
2. More effectively Track the Progress of Business Goals and Objectives
3. Set performance expectations
![](https://blogs.stockton.edu/datviz/files/2020/10/OG-DW315_Chartf_4U_20200228063524.png)